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Learn why small business leaders need to be especially careful about creating a culture of making it, not faking it. 21 min
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Resisting the Temptation to ‘Fake It’ in Your Business with Sabrina Horn, Communications Expert
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Integrity is the only way to build a business that succeeds long-term.
PIVOT: Resisting the Temptation to ‘Fake It’ in Your Business with Sabrina Horn, Communications Expert
Sabrina shares extreme examples of what can go wrong when “faking it,” and how to “make it” with integrity and authenticity.
PIVOT: Resisting the Temptation to ‘Fake It’ in Your Business with Sabrina Horn, Communications Expert
“Fake it ‘til you make it” is a phrase you probably heard—and used—at work. But it’s actually bad advice according to Sabrina Horn, award-winning CEO, communications expert, and author.
On this episode of PIVOT, hear why. Sabrina shares extreme examples from her new book of what can go wrong when “faking it,” and how to “make it” in business with integrity and authenticity.
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On this episode, you'll hear:
- Why “fake it ‘til you make it” is bad advice
- How pushing a bomb off a roof during WWII applies to small businesses today
- The origins of “fake it til you make it”
- Why integrity matters in business
- Extreme examples of what can go wrong when “faking it”
- The “Fake-ometer”
- Four things business leaders should do to “make it” post-pandemic
- How Sabrina made it through The Great Recession without faking it
- Why business leaders should consider integrity as a core value
